Ad Literacy 101: What Parents, Educators and Kids Need to Know

The writer, who has expertise in understanding children and advertising, says new skills are required of young people in a world where advertising continues to permeate their radar. He asks: So what are these skills? And how do you teach them? Well, they're collectively referred to as Advertising Literacy, and they're intended to make your child a more informed and empowered "reader" of, and critical thinker about, consumer messages. I'll take you through five key Ad Lit skills, make suggestions for helping your kid to understand them, and provide some resources for continuing from there.