Wednesday, April 28, 2010
FTC Officially Unveils Ad Literacy Game & Curriculum
The Federal Trade Commission (FTC) has pulled back the curtain on ADMONGO.GOV, its new "advertising literacy" online game (for tweens) and curriculum (for teachers).
The New York Times and eSchool News both have stories of interest. Not everybody likes the game or the FTC approach.
Labels:
" "media literacy",
"advertising literacy,
admongo,
ads,
advertising
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