Monday, August 23, 2010

'Media detective' course empowers children to skirt alcohol and tobacco marketing


A study published in the current journal Pediatrics shows that teaching children as early as third grade to be more skeptical of media messages can help prevent substance use. The study, based on the research of Erica Weintraub Austin, director of the Murrow Center for Media and Health Promotion at Washington State University, reveals that a brief, two-week course boosted the critical thinking skills of third through fifth graders and reduced their intentions to use alcohol and tobacco while increasing their belief that they will be able to resist them.

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