Youth, media and complacency about piracy

Young people want their music, TV and movies now — even if it means they get these things illegally. A recent Columbia University survey found, in fact, that 70 percent of 18- to 29-year-olds said they had bought, copied or downloaded unauthorized music, TV shows or movies, compared with 46 percent of all adults who'd done the same. Wth such an entrenched attitude, what can be done about widespread online piracy?